Bad Bunny has teamed up with YouTube for a special documentary on his life. The biggest artist in Latin music right now reflects on his dreams and the wild ride it’s been to get here.
“It feels good to be able to connect with people who don’t speak your language,” says the Puerto Rican rapper in his YouTube Artist Spotlight Story. “And there you can see the power that music has, that art has, that everything I’ve created has.”
Back in 2016, Benito Antonio Martínez Ocasio was a grocery bagger in Vega Baja, who was starting to record music as Bad Bunny. After appearing as a special guest at Jennifer Lopez and Shakira’s Super Bowl halftime show in February, Bad Bunny’s YHLQMDLG album peaked at No. 2 on the Billboard 200 chart, breaking the record for the highest-charting LP mostly in Spanish. Since then, he has become the first reggaetón star to cover Rolling Stone and the second man after Hugh Hefner to cover Playboy solo.
Bad Bunny’s YouTube Artist Spotlight Story captures his meteoric rise to pop stardom with colorful and psychedelic visuals. The documentary also covers how the 26-year-old reggaetonero and Latin trap artist continues to use his massive platform for good. Bad Bunny delves into his decision to wear a shirt honoring murdered trans woman Alexa Negrón Luciano during his late night U.S. television debut on The Tonight Show Starring Jimmy Fallon.
As Billboard revealed earlier this month, Bad Bunny is the Latinx artist with the most-consumed music of 2020 so far. To get inside the head of one of the most influential artists on the planet is a real trip worth taking through this excellent YouTube documentary. Next up, Bad Bunny will release the collaborative single “Un Día (One Day)” with J Balvin, Dua Lipa, and Tainy on Thursday.