Scooter Braun’s SB Projects has signed J Balvin for management, Billboard has learned.
“We are very excited to be working with my long-time friend J Balvin,” Braun said in a statement provided to Billboard. “He is not only an incredible talent, but his work ethic and creativity are what has allowed him to be one of the top global acts in any language. He loves his culture and his energy is contagious. We are excited for this new adventure together.”
“It was meant to be, not before not after, the time is now!!” Balvin said in a statement. “And we are READY TO MAKE HISTORY. Life is perfect and I’m grateful with life for all the blessings and this makes part of my new beginning, because honestly we haven’t started yet; it’s time to show that we are more global than ever and that we can conquer the planet in Spanish, and make a new statement. Latino Gang, it’s global gang!! Let’s go patineta,” he added, using the Spanish word for “scooter.”
Balvin, who for years spoke to Billboard about the possibility of attaining global success by singing in Spanish, has become one of the biggest music stars in the world. Recently, major successes include “Mi Gente” with Willy William, and its remix with Beyoncé that propelled him to becoming the most-listened to artist on Spotify. Balvin also opened the Grammys this year with Camila Cabello, and in August, will become the first ever reggaeton, and Latin, act to play the main stage at Lollapalooza. He is currently one of only two artists globally with more than 50 million monthly listeners on Spotify.
News of Balvin’s deal with SB comes days after the Colombian star confirmed he had amicably parted ways with his longtime manager, Rebeca León, with whom he worked with since the beginning of his career in the U.S. The two remain friends and say they will continue to collaborate on specific projects. Additionally, Fabio Acosta will remain part of Balvin’s management team working in partnership with SB Projects.
Ozuna & Anuel AA Send a Clear Message in New Song ‘Cambio’: Watch the Video
The new single is divided into two parts. First, it starts as a trap song in which Ozuna and Anuel send a clear message through a lyric that talks about the people from the past who approach them because they have fame and money. But suddenly, the song takes an unexpected turn and becomes a danceable reggaeton tune that leaves behind all drama and describes how they enjoy life.
“It’s always a pleasure to work with my bro, Anuel,” Ozuna tells Billboard. “Cambio was born from our personal experiences and today we turn it into music for all our fans.”
“Cambio” was released alongside a music video, which shows both artists surrounded by cars, planes and boats.
Watch the “Cambio” video below.
Regulo Caro Will Star in His Own Reality Show ‘Una Familia Regular’
In the midst of promoting his latest single “Piensalo Bien,” Regulo Carosurprised his fans with yet another venture in his career. This time, he’s dropping his very own reality show.
Coined as Una Familia Regular (A Regular Family), the 12-episode show will showcase the Regional Mexican singer’s everyday life with his wife Dorys and their daughters Elizabeth and Emilia. According to the official press release, Caro “still has many surprises that in a short time will be revealed.”