Beat Fever, a mobile music app with more than 9.1 million fans, has launched a campaign to help Puerto Rico recovery efforts.
“Play for Puerto Rico,” which Beat Fever launched in conjunction with non profit organization Today I’m Brave, seeks to raise $500,000 to rebuild at least 100 roofs in Puerto Rico by driving awareness and donations to 100Roofs.org, which is spearheaded by actress Rosie Perez and Ramon Rodriguez in partnership with disaster relief organization Heart 9/11.
An interactive album featuring music from Daddy Yankee, Luis Fonsi, Nicky Jam and more allows fans tap to the beat of the songs, and learn about the project via pop-up videos between songs. They can then donate directly to 100Roofs.org with the click of a button. Puerto Rican-themed virtual clothing will allow fans to personalize their avatar.
READ MORE
Luis Fonsi Joins Google to Raise Funds for Small Businesses in Puerto Rico
“It’s hard to imagine that 60,000 homes are still using blue tarps as roofs in Puerto Rico a year after the hurricanes. In the spirit of teaching a man to fish, 100Roofs is a sustainable and scalable way to help Puerto Ricans rebuild their homes and communities,” said David Angelo, founder of Today, I’m Brave.
Beat Fever, which was launched last year and has fans in over 150 countries, will run the “Play for Puerto Rico” campaign through Nov. 30 here and via iTunes and Google Play.