Beat Fever’s ‘Play For Puerto Rico’ Campaign Drives Donations to Rebuilding Efforts

Beat Fever’s ‘Play For Puerto Rico’ Campaign Drives Donations to Rebuilding Efforts

Daddy Yankee performs onstage as Spotify Kicks Off ¡Viva Latino! Live Concert Series in Chicago with Daddy Yankee, Becky G, Jowell & Randy and Natti Natasha at Allstate Arena on Aug. 23, 2018 in Chicago.

Beat Fever, a mobile music app with more than 9.1 million fans, has launched a campaign to help Puerto Rico recovery efforts.

“Play for Puerto Rico,” which Beat Fever launched in conjunction with non profit organization Today I’m Brave, seeks to raise $500,000 to rebuild at least 100 roofs in Puerto Rico by driving awareness and donations to, which is spearheaded by actress Rosie Perez and Ramon Rodriguez in partnership with disaster relief organization Heart 9/11.

An interactive album featuring music from Daddy Yankee, Luis Fonsi, Nicky Jam and more allows fans tap to the beat of the songs, and learn about the project via pop-up videos between songs. They can then donate directly to with the click of a button. Puerto Rican-themed virtual clothing will allow fans to personalize their avatar.

Luis Fonsi attends the 2018 Billboard Music Awards 2018 at the MGM Grand Resort International on May 20, 2018, in Las Vegas.


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“It’s hard to imagine that 60,000 homes are still using blue tarps as roofs in Puerto Rico a year after the hurricanes. In the spirit of teaching a man to fish, 100Roofs is a sustainable and scalable way to help Puerto Ricans rebuild their homes and communities,” said David Angelo, founder of Today, I’m Brave.

Beat Fever, which was launched last year and has fans in over 150 countries, will run the “Play for Puerto Rico” campaign through Nov. 30 here and via iTunes and Google Play.