Maluma has quickly established himself as Latin music’s social media superstar, with every post he publishes heating up every platform no matter what it is. This held true Monday (July 10) with a post by Mexico’s Literatura INBA that shows a photomontage of the superstar with a book by Albert Camus in his hands.
The organization’s idea was to encourage reading but, the image became viral and has created a series of memes. Some joked that Maluma’s music is inspired by Camus’ work, with others poking fun at all the things Maluma has shared on social media, like playing with puppies and lifting weights.
Check out Literature INBA’s tweet and a handful of the resulting memes below: