El Zol News
A local journalist is taking off in Media, PR and Radio.
Rene Rincon is a new member of El Zol 1340 WHAT-AM, a commercial radio station located in Philadelphia, PA. At El Zol, Rene will provide daily sports updates to the Spanish speaking audience.
Rene Rincon, a Flemington Resident, just added a new professional athlete to his prestigious clientele after signing a contract with PGA golfer Jhonattan Vegas. Rincon will be responsible for coordinating the Media, Public Relations and charity events for Vegas in the same way that he arranges these activities for his other clients, MLB player Bobby Abreu and NBA player Greivis Vasquez. Rene’s work has been recognized by Media and Sports organizations that have acknowledge his contribution to improve the communications between the athletes and the Media. Rincon provides bilingual information in order to reach the US and Latin-American Media.
In addition, Mr. Rincon is also a writer for Playboy En Espanol magazine, a publication that has printed his interviews to music and TV legends that range from legendary bands such as Jehtro Tull, Ziggy Marley and The Doors to TV classics like The Munsters or High Chaparral.
Rene Rincon will be a speaker at the Princeton Rotary Club on February 1, 2013, where he is invited to speak on “Enhancing the Image of Professional Athletes”.
He is also a weekly columnist for Venezuela’s largest Newspaper and a contributor for El Sol Latino Newspaper where he is a special assignment news reporter.
Flash Deportivo Segment
Daily sports news capsules – In Spanish - featuring scores and highlights from major sporting events.
Anchor: René Rincón. A recognized Latino sports journalist and image consultant professional. His experience includes the coverage of over 200 international events, such as the Sydney 2000 Olympic Games, The FIFA World Cup and the MLB All Star Game.
Day: Monday to Friday
Length of Program: 1min30s
Number of Daily Sportscasts: (4)
Hancel Y Rigo:
Una ‘Combinacion Perfecta’
You might have previously seen Hancel Y Rigo on the Tr3s website before, but it wasn’t until this past month that they were chosen as August’s El Headliner winner after their appearance on OurStage, blowing us all away with their fantastic music. I had the recent pleasure of talking to the duo about their musical passions and what drives them to succeed.
Rigo was both surprised and excited at being selected from the many wonderful artists. They had been performing on Tr3s since December, and all of a sudden they receive an email, months later, congratulating them on their El Headliner win. He even joked,
“Tenia que encontrar el telefono y llamar para ver si era verdad. Estabamos bien sorprendidos por lo que paso.”
“Estabamos bien orgulloso que OurStage y MTV Tr3s nos hallan escogido. Es una cosa que nos emociona, estamos muy contentos.”
This duo has been no stranger to music, as it’s been a passion for both of them their whole lives. Since their hit song ‘Mi Corazon’ hit the number 1 position on MTV Tr3s,Hancel y Rigo have been resonating in our heads as two promising musicians to keep an eye out for. They have infused their individual style into their music, and each of their artistic backgrounds contribute to the “perfect combination” that they are.
Their upcoming album, appropriately titled Combinacion Perfecta, will be a fusion of electronic sounds, urban pop beats, and merengue, to add their signature Latin flare. They enjoy the process of creating music just as much as performing their music live. Much like their partnership, both elements are needed to create the ideal mix. One of their favorite things about performing live is meeting their fans and gaining exposure to a wider audience.
“Nos encanta compartir con nuestro publico. Es algo que nos da mucha alegria saber cuando la gente piensa que hemos hecho un buen trabajo y digan, ‘Wow! Que bueno suena, donde puedo conseguir su musica?’ Esto nos llena de satisfacion.”
Hancel y Rigo strive to write music everyone can relate to, and they try to keep their message on a positive note while retaining the saucy urban sound. They explore a spectrum of universal feelings, from love to heartbreak, which everyone has experienced at least once in their lives.
“Todo el mundo tiene amores, todo el mundo pasa dolores de corazon, todos tenemos desiluciones, incluso, hemos pasado desiluciones en el pasado.”
The duo not only derives inspiration from life, but other fellow musicians as well. Artists like Prince Royce, Luis Fonsi and Victor Manuelle are strong influences, but Hancel y Rigo don’t want to limit their praise to just a few of the artists they mentioned.
“Mencionar unos nombres no es facil, porque hay tantos artistas que nos inspiran.”
Speaking of inspiration, Hancel y Rigo had some inspiring words for aspiring musicians out there.
“El consejo que podemos dar para los artistas que estan empezando en la musica es que no pierdan la esperanza, porque cuando menos lo esperas puede ser el momento cuando puedas llegar a lo que consideras fama o lo que estabas esperando. Siempre hay que sequir y seguir y seguir.”
What do you think of August’s El Headliner winners Hancel Y Rigo?
El Zol President Ken Trujillo - One of Philadelphia’s Most Influential Latinos
Philadelphia, PA—November 16, 2011— The Delaware Valley’s Most Influential Latinos Foundation honors the 2011 Delaware Valley’s 50 Most Influential Latinos on Thursday, December 1st, from 5:30-10 p.m. at the Hyatt Regency Philadelphia at Penn’s Landing, 201 South Columbus Blvd. Philadelphia, and PA19106.
Leaders within several industries will be recognized during the awards ceremony in front of an audience of more than 300 of the region’s key influencers. Some of Philadelphia’s household names among this year’s honorees include: Ruben Amaro, Jr., Phillies General Manager; Maria Quiñones-Sanchez, Philadelphia City Council; Kenneth Trujillo, founding member of Trujillo Rodriguez and Richards LLC; Sara Manzano Diaz, Director of the Labor Department's Women's Bureau; Romulo Diaz, Vice President Governmental and External Affairs at PECO; and Rudolph Garcia, Chancellor at the Philadelphia Bar Association; among others. The awards dinner and ceremony will be emceed by 6 ABC’s Action News reporter, Walter Perez.
For the past six years, the Delaware Valley’s Most Influential Latinos Foundation has made its task to recognize individuals who have made great contributions to the Delaware Valley’s Latino community and the community at large.
"We are excited to have the opportunity to recognize outstanding Latinos in our community. Their accomplishments, leadership and commitment to the community speak loudly," says Napoleon Garcia, publisher of Impacto Latin Newspaper.
The evening will include a cocktail reception, sit-down dinner, musical performances and much more. As part of the recognition, an annual magazine supplement is published that has become a "who’s who" guide to the Delaware Valley’s Latino community, purposed to extend an informational bridge between mainstream society and the fastest-growing minority in the country.
The magazine supplement was jointly developed by Impacto Latin Newspaper and the Philadelphia Multicultural Affairs Congress (MAC), a division of the Philadelphia Convention & Visitors Bureau (PCVB), to promote Philadelphia and the region to Latino multicultural convention planners and visitors.
"Since the inception of the Delaware Valley’s Most Influential Latinos publication in 2005, it has become an invaluable tool used by the PCVB to attract and book Hispanic meetings and conventions," says MAC executive director, Tanya Hall. "As a reflection of the contributions that Latino leaders have made to our region, it showcases and increases the appeal of Philadelphia to meeting planners and organizations who seek engagement with a city that embraces diversity."
In addition to the supplement, as part of this year’s celebration, The Most Influential Latinos Foundation is producing a commemorative book, containing a collection of photographs and biographies of past recipients as well as highlights of past events.
The PCVB has used the Most Influential Latinos publication to aid in booking groups like the National Association of Latino Arts & Culture, the Pennsylvania Statewide Latino Conference, The Portuguese Continental Union, The National Puerto Rican Coalition, the Society of Hispanic Engineers, the National Council of La Raza and the U.S. Hispanic Chamber of Commerce among others.
According to recent US Census Bureau numbers, Latinos in the Philadelphia region are increasing their numbers and their buying power. The Latino population rose 45.5% in Philadelphia since 2000, representing the state’s fastest-growing minority with an estimated $4.2 billion purchasing power. Philadelphia is the second largest Hispanic Market in the northeast, following NYC and it’s the 16th largest Hispanic Market in the country (larger than Denver, Boston, Orlando, Washington DC and Austin).
Please visit www.impactolatin.com or call 215.922.6407 for more information.
For media inquiries please contact Yolanda Jimenez-Colon at 215-922-6407, 609-481-5465, or firstname.lastname@example.org.
New on El Zol
El Zol Philly 1340-AM has added New York's Luis Jimenez's show in its morning-drive slot. The show is also heard in Dallas, Chicago, Los Angeles, Miami and Orlando, and features prank calls and song parodies, as well as music. You can listen online at AM1340WHAT.com.
Uriel Rendon named new VP at El Zol 1340am, Philly's newest Spanish Hit Music Station
Ken Trujillo, President of Aztec Capital Partners, Inc., parent company of El Zol Media who operates El Zol 1340am, the new tropical and contemporary hit Spanish language station, announced that it has named veteran broadcaster Uriel Rendón as Vice-President. He will oversee all sales, marketing and programming operations at the newly created radio station. Aztec has been operating WHAT since August 2011 under a Local Programming and Marketing Agreement and expects to close the purchase in November. Rendón is well-known and respected in Philadelphia’s business community. In 1989, he was part of the team of media innovators that introduced Telemundo Spanish-language television to the region. For more than two decades he has successfully developed sustainable Spanish-language broadcast operations in the region. Most recently he served as Sales Manager for Davidson Media Group.
“Nobody knows lives and breathes Spanish language broadcasting like Uriel” said Ken Trujillo, Aztec Capital Partners’ sole shareholder. The new station is branded as El Zol Philly and features the Philadelphia Latin sound - El Ritmo de Philly (the rhythm of Philly). Much of the music is from crossover stars such as Shakira. The music rich station targets the area's Hispanic audience which is increasingly comfortable in both Spanish and English. The Latino population in the Philadelphia region has seen dramatic growth in the past few decades, far exceeding the growth of other groups. “We understand that Latinos today are comfortable in both Spanish and English – and we speak ‘Spanglish,’” Trujillo added.
“Finally we have our own station with locally owned, community minded. Community is in our DNA. Our two unique features of Latin rhythm of Philly and being the only Spanish language station that is authorized to maintain full power 24 hours a day, gives us a platform that Latinos never had,” said Rendón. “I am grateful for the opportunity, but the real winners are listeners that were waiting for this format." Trujillo added “this is particularly critical in a market with no Spanish language FM station and where a majority of the Hispanic population relies on over-the-air media for its entertainment and information”.
The advent of the new station in Philadelphia is part of the continued growth of Hispanic media in the U.S. According to a recent Pew Research Center’s Project for Excellence in Journalism, Spanish language media including radio stations continue to grow in the U.S. The study said that by the most recent count (fall 2009), there were 1,323 Spanish-language stations, up 8% from 1,224 in fall 2008. (http://stateofthemedia.org/2011/hispanic-media-fairing-better-than-the-mainstream-media/
WHAT-AM acquired by Aztec Capital Partners
Tuesday, October 26, 2011 Source: http://www.phillyadclub.com
Aztec Capital Partners, Inc. has purchased the assets comprising WHAT-AM (1340) radio, located in Bala Cynwyd from Marconi Broadcasting Company, LLC. Terms of the purchase were not disclosed. Aztec also announced that it has changed the station’s format to a unique mixture featuring Tropical and Contemporary formats of Spanish language hit music.
Aztec has been operating WHAT since August 2011 under a Local Programming and Marketing Agreement. According to Ken Trujillo, Aztec Capital Partners President and majority shareholder, "We have two unique features -- the Latin rhythm of Philly and we're the only Spanish language station that is authorized to maintain full power 24 hours a day. We don't have to lower our signal at sundown."
The new station is branded as El Zol Philly and features the Philadelphia Latin sound - El Ritmo de Philly (the rhythm of Philly). Much of the music is from crossover stars such as Shakira. The music rich station targets the area's Hispanic audience which is increasingly comfortable in both Spanish and English. The Latino population in the Philadelphia region has seen dramatic growth in the past few decades, far exceeding the growth of other groups.
The advent of the new station in Philadelphia is part of the continued growth of Hispanic media in the U.S. According to a recent Pew Research Center’s Project for Excellence in Journalism, Spanish language media including radio stations continue to grow in the U.S. The study said that by the most recent count (fall 2009), there were 1,323 Spanish-language stations, up 8% from 1,224 in fall 2008. (http://stateofthemedia.org/2011/hispanic-media-fairing-better-than-the-mainstream-media/)
Trujillo powers up in Spanish at WHAT-AM
Friday, September 30, 2011 Source: http://www.philly.com/Posted by Joseph N. DiStefano
Lawyer Ken Trujillo, onetime Philadelphia City Solicitor and longtime partner in Trujillo Rodriguez and Richards LLC, won't say how much he paid for WHAT-AM Radio 1340, before he reopened it in August as Spanish-language (and online) music format "El Zol" with a "crossover" format that's not as driving-beat reggaeton-urban as rivals Mega AM 1310 or Rhumba 1480.
Marconi ran 1340 as an oldies station, ending its many years as the African American radio redoubt of Mary Mason and Georgie Woods (the Man with the Goods.)
Trujillo, a native of New Mexico who came here to attend Penn Law, has hired Uriel Rendon, ex of Spanish TV network Telemundo, lately of Mega radio, and consultant Art Camiolo, and a string of disk jockeys; he says he'd like to add civic programming too, including lawyer and Ceiba Inc. staffer Will Gonzalez "as a consumer expert."
"We're improving the signal," Trujillo told me, and redirecting it to cover, not just the varied immigrant Latin American enclaves of Northeast and North and South Philadelphia, but also the Latino population in Chester County and south to Delaware.