History of AM 1340 WHAT
- WHAT went on air in 1925, and is one of the city’s oldest “legacy” radio stations.
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During the 1960’s, 1970’s, and the early 1980’s the station carried a traditional R&B
& Soul music format.
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During the 1980’s, 1990’s, through January of 2007 the station aired an “urban talk”
format.
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In January of 2007 through August of 2007 WHAT aired an alternative rock music
format called “Skin Radio”.
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In September 2007 WHAT aired a full month of Frank Sinatra’s music before
launching the “Adult Standards” music format in October of 2007 bringing WHAT
back to its roots.
- WHAT is now owned by Aztec Capital Partners. In August 2011, Aztec Capital Partners, Inc. signed a Local Programming and Marketing Agreement under which Aztec operated the station as El Zol Philly - El Ritmo de Philly until approval of the FCC of the sale of the station to Aztec in November 2011. Aztec is owned by Philadelphia lawyer, Ken Trujillo. El Zol Philly broadcasts contemporary hit music which appeals to Latino listeners who are comfortable in both Spanish and English.
Our listeners love WHAT – here’s what a few have to say about the station:
I just love your station! I love it to death! I cannot stop listening; you got me, I’m hooked! – male listener
I am truly impressed, I truly like the music I am hearing. Keep up the good work – male listener
Just want to tell you that the radio station is fabulous. This is my kind of music, the greatest music ever! – female listener
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